Thursday, August 30, 2007

Humor Turns E-Mail Viral!

Humor Turns E-Mail Viral
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.


Go Money Makers


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Wednesday, August 29, 2007

How to Get and Use E-Mail Addresses for Viral Advertising!

How to Get and Use E-Mail Addresses for Viral Advertising!

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.
The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.
You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.


Go Money Makers


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Tuesday, August 28, 2007

Getting a “Buzz”

Getting a “Buzz”

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.

Go Money Makers!


The Butterfly Marketing Manuscript
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Sunday, August 26, 2007

New Viral Marketing Tool

New Viral Marketing Tool
A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."
Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

Go Money Makers



The Butterfly Marketing Manuscript
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Wednesday, August 22, 2007

E-books and Affiliate Programs

E-books and Affiliate Programs
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.
Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

Go Money Makers



The Butterfly Marketing Manuscript
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Monday, August 20, 2007

B2B Marketers Do It Too

B2B Marketers Do It Too

They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The best viral marketing campaigns use existing networks to move the message along.
The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.
Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.
To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.

Go Money Makers.


The Butterfly Marketing Manuscript
Only $97

Saturday, August 18, 2007

6 Ideas For Viral Marketing

6 Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.

Go Money Makers


The Butterfly Marketing Manuscript
Only $97

Wednesday, August 15, 2007

Why Information Products?

Why Information Products?

Let me tell you one thing – information products….GOOD information products are in HUGE demand. If you’re new to the game you have chosen a very good industry to learn your trade in. See, once you get this right you’re actually going to have a skill that will allow you to tap as much cash from the internet as your imagination will allow. You’re going to have the ability to work anywhere you like (be it from home, your garden, a park or a beach facing hotel room with room service at your beck and call!). You’re never going to have to face the stress and politics of the usual 9 to 5…more time with your family/friends/pet lizard…and so on. The advantages of perfecting what you’re about to start on really are endless. Of course, there is also a learning curve – and a pretty steep one at that. This book really will cut your curve down significantly (in fact I would dread to attempt to create an information product without the information and resources in here) – but as we talked about in the introduction, it’s YOU who has to take the torch and set the internet world ablaze with your new-found info-product creation skills.
Before continuing, let me just say that by "information-product", we are talking about information that can be downloaded instantly in digital format. There are different forms of information products but for this book we will focus mainly on the creation of eBooks.
So why create eBooks? Here‘s why:
• With eBooks you have instant, digital download. You do not have to ship a physical product and you pay nothing towards printing/material costs and so on. This is a business where you have close to 100% profit margin and that should be exciting for any business owner.
• It’s possible to make money with your eBook in an automated way – whether you’re sleeping, playing golf or doing other things your eBook can pull in orders from your website without you having to be present. Can you say that about most other types of businesses?
• We have passed over onto the "information age" – right now people are willing to pay good money for the information they need. Ebooks satisfy their hunger immediately and there is no end to the number of topics that you can create a profitable eBook on.
• The "prestige factor" – let’s face it, it’s pretty cool to be known as a respected author.
Now let me tell you that creating just one good, well marketed eBook on the internet can put some serious money into your bank account. If you’re worried that you’re "not a writer" let me tell you, it is not important. If you have a basically good grasp of English and can communicate your ideas onto paper then you have what it takes to write a very profitable eBook. Whether you wish to write fiction or non-faction, and on whatever topic, you’ll find that once you’re underway the pages will almost start writing themselves.

Go Money Makers



The Butterfly Marketing Manuscript
Only $97

Monday, August 13, 2007

A Guide to Online Casino Gambling

A Guide to Online Casino Gambling

The hassles of going to Casinos can be enough reason not to go there at all. The traffic, hassles, and things to do seem not worth the trouble for a chance to play at a casino but if you’re the type who lives and breathes casinos then online casino gambling would be the solution for you.
You do not need to go out of the house just for online casino gambling because it could be easily access in your own homes (provided that you have a computer and internet access). Once that is done, you are on your way to online casino gambling! But before indulging yourself, there are several guidelines and things that you must first know about online casino gambling especially if you are just a beginner. So slow down those hormones and let your minds read and absorb the following information.
The online casino gambling industry is very complex and varied with some bad elements meaning that there are many dishonest and problematic sites. This brief guide would be able to guide you in choosing an honest and trust-worthy online casino gambling site. The first thing that a smart online gambler would look for in an online casino gambling host is the type which has high winnings odds. Be sure that the online casino gambling host has a tie-up with a reputable accounting firm in order to audit their casino games payout percentage on a monthly basis. This is helpful in your part in order to be sure that the money that you would be spending in your future online casino gambling spree would be worth it. Here are some other tips in choosing an online casino gambling site. Always make sure that the online casino gambling site is legal. How would you do that? You do not need to go to a government office to check that out. What you could do is search the licensing information on the casino state. If ever that you cannot find any licensing information on that online casino gambling site, do not even attempt to gamble there. The second tip would be to check if the online casino gambling host has 24/7 customer-service that would help you whenever you encounter a difficulty or a problem. If the online casino gambling host does not have a 24/7 customer service, chances are it is a hoax site. Next one would be reading carefully the different bonuses and promos that the online casino gambling site offers because if you do not read it carefully and you agreed, in the future you do not have any evidence against it. Remember that it is better to be safe than to be sorry. Another advice would be to gamble first in small amounts rather than spend big amounts of money right away. Check first the integrity and status of the online casino gambling before taking any major risk-especially financial ones. The last and most important tip in online casino gambling is to never forget that gambling is all about fun and pleasure rather than making money. Gambling is not a job rather a hobby that would make you happy and your life pleasurable.
After you have observed these advice and tips then go and give in to the lure of online casino gambling.

Jobfree77.

Sunday, August 12, 2007

Internet Gambling

Temptation at Your Doorstep: Internet Gambling.
Can you imagine being able to place a bet with just a press of a button? Can you imagine playing and betting as long as you want?
Can you imagine gambling from the comfort of your own home?
We know for a fact that gambling is risky business, and unrestrained gambling is just asking for trouble. Compulsive gamblers already have a hard time restraining themselves from the call of casinos and bookies, and now Internet gambling just takes the ante a step further.
With Internet gambling, you don’t need hard cash. Everything that is online is so easy to access. Play Baccarat, Blackjack, Craps, Keno, Roulette or Slots. Play all day, all night. Before the 1990s, gamblers who wanted to place a casino or sports type bet in the United States basically had two choices: they could travel to a legitimate brick-and-mortar gaming establishment or place an illegal wager through a bookie. However, with the emergence of the Internet in the mid-1990s, a new form of gambling appeared; Internet gambling through gaming casinos and sports wagering. Internet gambling can take place on any electronic device that offers Internet access anywhere on the globe.
Internet gambling makes payment options for gambling individuals easy. They can just choose from several types of payment options other than credit cards. These include:
VISA and MasterCard cards: These cards are tied directly to the cardholder’s bank account. Funds for all transactions are deducted directly from the cardholder’s bank account, but cardholders can make credit card-type transactions that do not require a personal identification number.
Private-label debit cards: These cards are similar to check cards above but are issued by private companies rather than credit card associations.
On-line payment providers: These companies send and receive funds electronically for such uses as on-line auctions and purchases.
Wire transfers: Some Internet gambling sites promote this method of payment, which allows Internet gambling customers to wire money directly from a bank account to the site.
“E-cash” or digital cash: It is a digital representation of real money that can be placed on a computer hard drive, smart card and other devices with memory. It can be purchased from an authorized provider.
Internet gambling sites also offer money orders; traveler’s checks; bank drafts; cashier’s, certified, and personal checks; and a number of other electronic banking systems or processors as payment options. With Internet gambling’s easy payment options, even a non-gambler would be tempted to try.
Statistics also show that Internet gambling has nearly doubled every year since 1997 – in 2001 it exceeded $2 billion. It also boasts 110 sport-related Internet gambling sites.
According to the American Psychological Association, Internet gambling could be just as addictive as alcohol and drugs.
This is a confession from quoted from The Gambling Problem Talking Point website:
”... I am addicted to online poker, not to mention soccer betting and casinos whenever I am in the vicinity of one.
For the longest time I thought I had the beast under control. Thought I was smater than the pack, and shrewd enough to beat the pack. Considered my betting to be more of an investment than anything else.
How much hav I lost gambling? I am afraid to tally.
Has it ruined my life? Almost ... I guess being from a wealthy family, it helped me to cover the tracks not to mention the losses.
But enough is enough and I would like to kick the habit alltogether.
I am sorry if I sound a little cocky or arrogant ... I have a problem. And even now am half hearted to completely agree that I do have one.
Will I continue to gamble? I am not sure. I would like to stop, but it is just so easy with the Internet and all.
I guess if I was in NZ, I could join a group onj a regular basis and get some help in person. But in Malaysia, how do I do that?
From reading some of the posts here, I share all the common symptoms.
It is a disease, and can destroy the best of people, not to mention families and loved ones a like.
What can I do? How can I help myself...”
Internet gambling is a very slippery slope. It can ruin your life and the life of your loved ones. So the next time Internet gambling knocks on your door, think twice.


Jobfree77